What is Search Engine Optimization?
Search engine optimization (SEO) is the process of increasing the visibility of your website organically when searched for using search engines like Google, Yahoo and Bing. These search engines “rank” web pages based on what the search engine considers to be the most relevant to users. Relevancy is generally measured by popularity, which search engines reward by ranking the website higher in results.
Let’s say you own a plumbing business. If a person does a search for the term “plumbers,” they’d be presented with a list of results for “plumber-related” web content in their area. But here’s the hard reality: if your business doesn’t appear on the first page of a search, it won’t be seen. People rarely visit page two (or higher) when searching on the Internet. So, in the great words of Ricky Bobby, “If you’re not first, you’re last!”
How can your business benefit from SEO?
SEO allows you to access customer leads organically (non-paid listing). Finely executed SEO can help your business to be first in line, ahead of your competition.
The experts at GrowthWeaver can provide a free analysis of your website and its current performance in search situations. If there are issues, we can develop an effective SEO strategy that will deliver optimum performance. You can count on us to help you get the SEO results you’re looking for.